When it comes to retail, one has to think about more than just what they sell. The manner in which they sell it also matters a lot. Right from building a robust online presence to managing the inventory in a creative manner, each of it is a piece in the puzzle of becoming a successful retailer. As per Kavan Choksi UAE, retailers must follow a variety of effective strategies in order to boost their retail sales not by just drawing customers in but also by keeping them coming back.
Kavan Choksi UAE discusses certain efficient ways to increase retail sales
Dealing with slow-moving stock is one of the biggest challenges faced by retailers. They should ideally try to explore more creative solutions like bundling rather than simply resorting to slashing prices. By opting to combine popular goods with less popular ones can provide customers with an incentive to buy both. Pairing a slow-moving accessory with a best-selling gadget, for instance, would entice customers who are already interested in the gadget.
Using slow-moving goods as a part of giveaways or as bonus items in promotions can also be an effective strategy. In addition to clearing out slow-moving stock, doing so can also create excitement and attract more foot traffic to a store. Providing a ‘mystery gift’ with purchases over a certain amount, for example, can be quite a good surprise for customers and encourage them to return to the store time and again.
In today’s digital-centric landscape, having a robust online presence is key to attracting and retaining customers. An important part of this would involve enhancing the SEO of the website. It is also equally vital to focus on the engagement of the business on social media platforms. These platforms provide retailers with an incredible opportunity to connect with their target audience and effectively showcase their products.
Email marketing is also a fairly powerful tool for retail store success, when done right. Retailers have to prioritize crafting email campaigns that are both engaging and reflective of the personality of their brand. No matter whether it is about offering exclusive deals, sharing a story behind a product or highlighting new arrivals, every email sent by the business must add value to the experience of the customers. In many ways, emails are a storytelling platform where each and every message strengthens the connection the customers have with the retail store.
As per Kavan Choksi UAE, loyalty programs can be a gateway to developing a dedicated customer base that chooses one’s retail store repeatedly over the competitors. Customers can be rewarded with points, discounts, or special access to new products.
This will provide them with a compelling reason to return. Personalized experiences, like providing special birthday discounts or early access to sales campaigns can especially help the customers feel special and make them more connected to the retail store. One of the best parts of loyalty programs is their ability to encourage higher spending. Customers taking part in these programs commonly spend more to unlock certain rewards or reach new tiers within the program.